Skip to main content
Product bundles work for nearly any Shopify store. Here are proven use cases and bundle ideas based on your industry and merchandising strategy.

​
By industry

​
Fashion and apparel

Bundle coordinated outfits: shirt + pants + shoes, or top + skirt + accessories. Offer 15-20% off when customers buy the complete look.
Create themed bundles for seasons: “Summer Beach Bundle” (swimsuit + coverup + sandals) or “Winter Essentials” (coat + scarf + gloves).
Let customers build their own bundle: “Pick any 3 t-shirts for 40"or"Choose5socksfor40" or "Choose 5 socks for 25”.

​
Beauty and cosmetics

Bundle everything needed for a complete routine: “Skincare Essentials” (cleanser + toner + moisturizer) or “Full Makeup Look” (foundation + blush + lipstick).
Offer discounts on multiples: “Buy 3 lipsticks, save 20%” or “Stock up on moisturizer — buy 2, get 30% off”.
Create giftable bundles for holidays and special occasions with premium packaging and discounting.

​
Electronics and accessories

Bundle devices with essential accessories: “Phone Protection Bundle” (phone + case + screen protector + charger) with 15% off.
Create bundles that encourage upgrading: “Complete Workspace” (monitor + keyboard + mouse + webcam) at a bundled price.
Buy one main product, get accessories at a discount: “Buy any headphones, get a carrying case 50% off”.

​
Home and garden

Bundle items for a complete room: “Bedroom Essentials” (sheets + pillows + duvet) or “Kitchen Starter Set” (pots + pans + utensils).
Create bundles for ongoing needs: “Plant Care Bundle” (soil + fertilizer + pots) or “Cleaning Essentials” (cleaner + sponges + gloves).

​
Food and beverage

Let customers build variety packs: “Choose any 6 flavors” or “Build your own coffee sampler — pick 4 bags”.
Encourage bulk purchases: “Buy 5 protein bars, get 20% off” or “Stock up — save 25% on 12 bottles”.
Curated bundles for gifting: “Gourmet Gift Set” or “Coffee Lover’s Bundle” with festive packaging.

​
By merchandising strategy

​
Increase average order value

Bundle complementary products that customers already buy together. Use Classic Bundles or Frequently Bought Together patterns with a 10-20% discount to incentivize the larger purchase. Example: Camera + memory card + camera bag

​
Move slow-moving inventory

Include slow-moving products in attractive bundles with bestsellers. Use a stronger discount (20-30% off) to make the bundle compelling. Example: Popular sunglasses + slower-selling hat + new arrivals scarf

​
Launch new products

Bundle new products with established bestsellers to drive discovery. The familiar product reduces perceived risk, while the bundle discount encourages trial. Example: Bestselling shampoo + new conditioner + new hair mask

​
Encourage trial and sampling

Use Mix & Match bundles to let customers try different variants or flavors at a discounted rate. Example: “Try 5 tea flavors for 20"or"Buildyourownsampleset—any4for20" or "Build your own sample set — any 4 for 15”

​
Create urgency with limited-time bundles

Create seasonal or event-based bundles with time-sensitive appeal. Combine relevant products with attractive discounts for short periods. Example: “Valentine’s Day Gift Bundle” or “Back to School Essentials” (available for limited time)

​
Upsell and cross-sell

Use BOGO bundles to encourage customers to add related products they might not have considered. Example: Buy any dress, get a belt 40% off; Buy any laptop, get a mouse and laptop sleeve for 50% off

​
Bundle pricing strategies

​
Percentage discounts

Use percentage discounts when:
  • Product prices vary widely in the bundle
  • You want a consistent perceived value (e.g., always 20% off)
  • Your products have good margins
Common percentages: 10%, 15%, 20%, 25%

​
Fixed amount discounts

Use fixed amount discounts when:
  • Products have similar prices
  • You want to emphasize dollar savings ($10 off sounds concrete)
  • Creating value bundles at specific price points
Example: “Save 15whenyoubuyallthree"or"Bundleprice:15 when you buy all three" or "Bundle price: 99 (regularly $129)“

​
Volume discounts

Use volume discounts for:
  • Single products purchased in quantity
  • Mix & Match bundles where customers choose multiples
  • Encouraging stockpiling
Example: “Buy 3, get 20% off” or “Any 5 for $50”

​
Tips for successful bundles

Optimal discount range: Most successful bundles offer 10-25% off. Higher discounts move more units but reduce margins. Lower discounts may not feel compelling enough to customers.
  • Clear value: Make the savings obvious. Show original price, bundle price, and amount saved.
  • Logical grouping: Bundle products that make sense together. Customers should understand why these products are grouped.
  • High-quality images: Use clear product images in your bundle widgets and cart banners.
  • Compelling names: Use descriptive, benefit-driven bundle names like “Complete Skin Care Routine” instead of generic “Bundle 1”.
  • Start simple: Create 2-3 bundles initially, test performance, then expand based on results.

​
Measuring success

Track these metrics for each bundle:
  • Revenue generated: Total sales from the bundle
  • Conversion rate: Percentage of bundle views that result in purchases
  • Average order value lift: How much bundles increase your AOV
  • Bundle ROI: Revenue generated divided by discounts given
Use the Analytics page to monitor performance and optimize your bundle strategy.
Not sure which bundle type to start with? Try a Classic Bundle with 3-4 complementary products and a 15% discount. It’s the most popular type and works for most stores.