Skip to main content
Buy One Get One (BOGO) bundles let you create promotional offers where customers who purchase specific products receive other products at a discount or for free.

​
What is a BOGO Bundle?

A BOGO bundle requires customers to buy one or more “trigger” products to unlock a discount on one or more “reward” products. This is perfect for cross-selling, moving inventory, and launching new products. Examples:
  • “Buy any dress, get a belt 50% off”
  • “Buy 2 protein bars, get 1 free”
  • “Buy any laptop, get a mouse and keyboard 40% off”

​
When to use BOGO Bundles

BOGO bundles work best for:
  • Cross-selling accessories: Main product + complementary accessories
  • New product launches: Established product + new product at a discount
  • Inventory clearance: Popular product + slow-moving product
  • Upselling: Encourage customers to add related products they might not have considered
  • Classic BOGO promotions: Buy 1 get 1 free, buy 2 get 1 free, etc.

​
Creating a BOGO Bundle

1

Select bundle type

From the Bundles page, click Create a bundle and select Buy One Get One.
2

Choose trigger products (Buy)

Select the product(s) customers must purchase. These are the “Buy” products.
3

Choose reward products (Get)

Select the product(s) customers receive at a discount. These are the “Get” products.
4

Set the discount

Choose the discount customers receive on reward products:
  • Percentage discount: E.g., 50% off, 30% off
  • Free: 100% off (BOGO free)
5

Name your offer

Use a clear name like “Buy Dress, Get Belt 50% Off” or “BOGO Free: Protein Bars”.
6

Activate

Toggle to Active and click Save.

​
Bundle settings

​
Trigger products (Buy)

  • Minimum: 1 product
  • Maximum: Multiple products can be triggers
  • Behavior: Customer must add at least one trigger product to qualify

​
Reward products (Get)

  • Minimum: 1 product
  • Maximum: Multiple products can be rewards
  • Behavior: Customer receives discount on these when trigger condition is met

​
Discount on rewards

  • Type: Percentage
  • Range: 1% to 100% (100% = free)
  • Application: Applies only to the reward products

​
How it appears on your store

​
Product page widget (on trigger products)

The widget displays:
  • “Buy this, get [reward product] X% off”
  • Images of both trigger and reward products
  • Prices before and after discount
  • “Add bundle to cart” button

​
Product page widget (on reward products)

May display:
  • “Add [trigger product] to get this item X% off”
  • Encourages customers to add the trigger product

​
Cart

When trigger product is in cart:
  • Discount line item appears when reward product is added
  • Clear indication of BOGO offer applied

​
Cart banner

If customer adds trigger product but not reward product, the banner suggests: “Add [reward product] to your cart and get X% off!”

​
BOGO patterns

​
Classic BOGO Free

Setup: Buy 1 → Get 1 free (100% off)
  • Trigger: Product A
  • Reward: Same product A
  • Discount: 100%
  • Result: Buy 2, pay for 1

​
Buy X Get Y at Discount

Setup: Buy any laptop → Get mouse & keyboard 40% off
  • Trigger: Any laptop
  • Reward: Mouse and keyboard
  • Discount: 40%
  • Result: Encourages accessory purchases with main product

​
Buy More, Get More

Setup: Buy 2 shirts → Get 1 shirt free
  • Trigger: Shirt (quantity 2)
  • Reward: Same shirt
  • Discount: 100%
  • Result: Buy 3, pay for 2

​
Cross-Category BOGO

Setup: Buy any dress → Get belt 50% off
  • Trigger: Any dress
  • Reward: Any belt
  • Discount: 50%
  • Result: Increases AOV by adding accessories

​
Best practices

Use clear language: “Buy this, get that 50% off” or “BOGO Free”. Avoid ambiguous wording.
Simple BOGO offers (1 trigger → 1 reward) convert better than complex ones (3 triggers → 2 rewards at different discounts).
50% off is the classic BOGO sweet spot, but test 30%, 40%, and “free” to find what works for your products and margins.
Pair established bestsellers with new products to drive trial. “Buy bestseller → Get new product 40% off” reduces perceived risk.

​
Example BOGO Bundles

Fashion

Accessory Upsell: Buy any dress → Get jewelry 40% off

Electronics

Complete Setup: Buy any laptop → Get mouse & webcam 50% off

Beauty

Skincare BOGO: Buy 2 face masks → Get 1 free

Food

Snack Deal: Buy 3 protein bars → Get 1 free

​
Pricing and profitability

When setting BOGO discounts, calculate your effective margins: Example:
  • Trigger product cost: 20,Price:20, Price: 50 (60% margin)
  • Reward product cost: 10,Price:10, Price: 30 (67% margin)
  • BOGO offer: Buy trigger, get reward 50% off
Without BOGO:
  • Customer buys trigger only: Revenue 50,Profit50, Profit 30
With BOGO:
  • Customer buys trigger + reward at 50% off: Revenue 65,Profit65, Profit 35
  • Result: Higher profit despite discount
BOGO works when the incremental sale more than compensates for the discount.

​
Troubleshooting

Discount not applying:
  • Verify trigger product is in cart
  • Ensure reward product is added
  • Check that the bundle is active
Wrong products getting discount:
  • Review trigger and reward product selection in bundle settings
  • Ensure product variants are correctly configured
Customer confusion:
  • Update bundle name to be explicit: “Buy X, Get Y 50% Off”
  • Use widget customization to make the offer clear
BOGO bundles can significantly increase average order value. Track the percentage of customers who add reward products and adjust your offers to maximize incremental revenue.