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Mix & Match Bundles give customers flexibility to build their own bundle by choosing products from a predefined selection. This is ideal for variety packs, samplers, and customizable bundles.

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What is a Mix & Match Bundle?

A Mix & Match Bundle lets customers select a specific quantity of products from a larger pool of options. You define which products are available and how many the customer must choose to receive the bundle discount. Example: “Choose any 5 teas for $25” or “Build your own 6-pack: Pick 6 protein bars from our selection”

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When to use Mix & Match Bundles

Mix & Match Bundles work best for:
  • Variety packs: Letting customers sample different flavors, colors, or variants
  • Samplers: Try-before-committing bundles
  • Customizable sets: Giving customers control over their selection
  • Discovery bundles: Encouraging trial of multiple products

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Creating a Mix & Match Bundle

1

Select bundle type

From the Bundles page, click Create a bundle and select Mix & Match Bundle.
2

Define the product pool

Select all products that customers can choose from. Add 3 or more products to give meaningful choice.
3

Set quantity requirement

Specify how many products customers must choose (e.g., “Pick any 5”).
4

Name your bundle

Use a name that explains the offer, like “Build Your Own 5-Pack” or “Choose Any 6 Teas”.
5

Set the discount

Choose between:
  • Percentage discount: X% off when you buy the specified quantity
  • Fixed bundle price: Pay one price for the quantity (e.g., “Any 5 for $25”)
6

Activate

Toggle to Active and click Save.

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Bundle settings

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Product pool

  • Minimum products in pool: 3 (to give customers choice)
  • Recommended: 6-15 products for optimal choice
  • Product types: Can mix product types, or keep within one category

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Quantity settings

  • Required quantity: How many products customers must choose
  • Typical values: 3, 5, 6, or 10 items
  • Flexibility: Customers can choose any combination that meets the quantity

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Discount options

Percentage discount:
  • Enter a percentage (e.g., 20%)
  • Applied when customers add the required quantity
Fixed bundle price:
  • Set a total price (e.g., $25)
  • Customers pay this price regardless of which products they choose
  • Great for “Any X for $Y” offers

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How it appears on your store

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Product page widget

The widget displays:
  • “Build your own bundle: Choose X from these products”
  • Grid of available products with images
  • Selection interface (customers click to add/remove products)
  • Running count (e.g., “3 of 5 selected”)
  • Total price with discount
  • “Add to cart” button (enabled when quantity requirement is met)

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Cart

Customers see:
  • Individual line items for their chosen products
  • Discount line item if using percentage discount
  • Bundle pricing applied

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Best practices

Include at least 6-8 products in your pool so customers feel they have real choice. Too few options defeats the purpose.
If products have widely different prices, use percentage discounts rather than fixed bundle pricing. This prevents customers from gaming the system by choosing only expensive items.
Make the requirement obvious: “Choose exactly 5” or “Pick any 6”. Avoid ambiguous language.
For fixed bundle pricing, calculate based on your average product price. For percentage discounts, 15-25% typically works well.
Mix & Match works best within a category (all teas, all protein bars, all candles) rather than across disparate categories.

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Example Mix & Match Bundles

Food & Beverage

Coffee Sampler: Choose any 4 coffee bags from our collection for $40

Fashion

T-Shirt Bundle: Pick any 5 basic tees for 50(usually50 (usually 15 each)

Beauty

Bath Bomb Variety Pack: Select 6 bath bombs from 15 scents for $30

Snacks

Protein Bar Mix: Build your own 10-pack, choose from 12 flavors, 15% off

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Pricing strategies

Scenario: All teas cost 8−8-10 each
  • Offer: Choose any 5 for 35(regularpricewouldbe35 (regular price would be 40-$50)
  • Benefit: Simple, clear value proposition
  • Customer behavior: More likely to explore different options
Scenario: Products range from 5to5 to 20
  • Offer: Choose any 6 items, get 20% off
  • Benefit: Fair discount regardless of selection
  • Customer behavior: May gravitate toward higher-priced items (which is fine)

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Troubleshooting

Widget not showing selection interface:
  • Verify Mix & Match bundle type is correctly set
  • Check that product pool has at least 3 products
  • Ensure products have available inventory
Customers confused about quantity:
  • Update bundle name to be explicit: “Choose exactly 5” instead of “5-Pack”
  • Use the style customization to make quantity requirement prominent
Mix & Match Bundles often have higher engagement than fixed bundles because customers enjoy the customization. Track which products are most frequently chosen to inform future merchandising decisions.