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Classic Bundles let you package specific products together and offer them at a discounted price. This is the most popular bundle type and works well for complementary products that customers naturally buy together.

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What is a Classic Bundle?

A Classic Bundle contains a fixed set of products sold together with a percentage or fixed-amount discount. Customers must add all products in the bundle to receive the discount. Example: “Complete Home Office Bundle” containing desk lamp + mouse pad + pen holder at 20% off when purchased together.

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When to use Classic Bundles

Classic Bundles work best for:
  • Complementary products: Items that naturally go together (phone + case + charger)
  • Complete solutions: Everything needed for a specific use case
  • Gift sets: Pre-curated bundles for gifting
  • Cross-category bundles: Products from different categories that solve a common need

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Creating a Classic Bundle

1

Select bundle type

From the home page or Bundles page, click Create a bundle and select Classic Bundle.
2

Choose products

Use the product selector to choose 2 or more products for your bundle. Search by product name or browse your catalog. Click products to add or remove them from the bundle.
3

Name your bundle

Enter a descriptive, benefit-driven name like “Complete Skin Care Routine” or “Gaming Essentials Bundle”. This name appears on your storefront.
4

Set the discount

Choose between:
  • Percentage discount: Enter a percentage (e.g., 20%). The discount applies to the total of all products.
  • Fixed amount discount: Enter a dollar amount (e.g., $15 off). This amount is deducted from the total.
5

Customize appearance (optional)

Click the Style tab to customize colors, button text, and other visual elements for this specific bundle.
6

Preview and activate

Review how the bundle looks in the preview. When ready, toggle the status to Active and click Save.

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Bundle settings

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Product selection

  • Minimum products: 2
  • Maximum products: No limit (recommend 3-6 for best results)
  • Product variants: All variants of selected products are included
  • Inventory: Products must have available inventory

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Discount options

Percentage discount:
  • Enter a percentage between 1% and 99%
  • Applies to the total of all products in the bundle
  • Example: 3 products totaling 100,20100, 20% off = 80 bundle price
Fixed amount discount:
  • Enter a dollar amount
  • Amount is subtracted from the total
  • Example: 3 products totaling 100,100, 15 off = $85 bundle price

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Display settings

  • Bundle title: Shown on product pages and cart
  • Button text: Customize the “Add to cart” button text
  • Colors: Match your store’s branding

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How it appears on your store

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Product page widget

When a customer visits a product page for any product in the Classic Bundle, the bundle widget displays:
  • Bundle name and products
  • Original total price
  • Bundle price with discount
  • Savings amount
  • “Add bundle to cart” button
Clicking the button adds all products in the bundle to the cart with the discount applied.

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Cart

In the cart, customers see:
  • Individual line items for each product
  • A discount line item showing the bundle savings
  • Updated cart total
The discount applies automatically—no discount code needed.

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Cart banner (if enabled)

If a customer adds one product from a bundle but not all, the cart banner suggests completing the bundle to receive the discount.

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Best practices

Bundle products that make sense together. Customers should understand why these products are grouped and see value in buying them as a set.
Instead of “Bundle 1”, use “Complete Morning Routine” or “Travel Essentials Set”. Benefit-driven names convert better.
Most successful Classic Bundles offer 15-25% off. This is compelling to customers while preserving your margins. Test different discount levels to find your sweet spot.
Include at least one popular or high-demand product in each bundle. This draws attention and increases conversion.
Bundles with 3-5 products perform best. Too many products can feel overwhelming or too expensive, reducing conversion.
Use analytics to see which bundles perform best. Try different product combinations and discount levels to optimize results.

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Example Classic Bundles

Electronics

Phone Protection Bundle: iPhone + case + screen protector + charging cable at 18% off

Fashion

Complete the Look: Dress + shoes + handbag + jewelry at 20% off

Beauty

Skincare Essentials: Cleanser + toner + moisturizer + serum at 25% off

Home

Bedroom Refresh: Sheets + pillows + duvet cover + throw blanket at 22% off

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Editing and managing bundles

To edit a Classic Bundle:
  1. Go to Bundles in the app
  2. Click the bundle you want to edit
  3. Make your changes (products, discount, name, etc.)
  4. Click Save
Changes take effect immediately on your storefront. To deactivate a bundle:
  1. Open the bundle
  2. Toggle the status to Inactive
  3. Click Save
Inactive bundles no longer appear on product pages but remain in your bundle list for future reactivation.

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Troubleshooting

Bundle widget not showing on product pages:
  • Verify the bundle is active
  • Check that the product page app block is added in your theme editor
  • Ensure the app embed is enabled
  • See the troubleshooting guide for more help
Discount not applying:
  • Verify all products in the bundle are added to the cart
  • Check that the bundle is active
  • Ensure the product variants in the cart match the bundle configuration
Track your Classic Bundle performance on the Analytics page. Use conversion rates and ROI to optimize your bundle strategy.