> ## Documentation Index
> Fetch the complete documentation index at: https://bundles-docs.getappfox.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Buy One Get One (BOGO)

> Buy product(s) X, get product(s) Y at a discount or free

Buy One Get One (BOGO) bundles let you create promotional offers where customers who purchase specific products receive other products at a discount or for free.

## What is a BOGO Bundle?

A BOGO bundle requires customers to buy one or more "trigger" products to unlock a discount on one or more "reward" products. This is perfect for cross-selling, moving inventory, and launching new products.

**Examples**:

* "Buy any dress, get a belt 50% off"
* "Buy 2 protein bars, get 1 free"
* "Buy any laptop, get a mouse and keyboard 40% off"

## When to use BOGO Bundles

BOGO bundles work best for:

* **Cross-selling accessories**: Main product + complementary accessories
* **New product launches**: Established product + new product at a discount
* **Inventory clearance**: Popular product + slow-moving product
* **Upselling**: Encourage customers to add related products they might not have considered
* **Classic BOGO promotions**: Buy 1 get 1 free, buy 2 get 1 free, etc.

## Creating a BOGO Bundle

<Steps>
  <Step title="Select bundle type">
    From the Bundles page, click **Create a bundle** and select **Buy One Get One**.
  </Step>

  <Step title="Choose trigger products (Buy)">
    Select the product(s) customers must purchase. These are the "Buy" products.
  </Step>

  <Step title="Choose reward products (Get)">
    Select the product(s) customers receive at a discount. These are the "Get" products.
  </Step>

  <Step title="Set the discount">
    Choose the discount customers receive on reward products:

    * **Percentage discount**: E.g., 50% off, 30% off
    * **Free**: 100% off (BOGO free)
  </Step>

  <Step title="Name your offer">
    Use a clear name like "Buy Dress, Get Belt 50% Off" or "BOGO Free: Protein Bars".
  </Step>

  <Step title="Activate">
    Toggle to **Active** and click **Save**.
  </Step>
</Steps>

## Bundle settings

### Trigger products (Buy)

* **Minimum**: 1 product
* **Maximum**: Multiple products can be triggers
* **Behavior**: Customer must add at least one trigger product to qualify

### Reward products (Get)

* **Minimum**: 1 product
* **Maximum**: Multiple products can be rewards
* **Behavior**: Customer receives discount on these when trigger condition is met

### Discount on rewards

* **Type**: Percentage
* **Range**: 1% to 100% (100% = free)
* **Application**: Applies only to the reward products

## How it appears on your store

### Product page widget (on trigger products)

The widget displays:

* "Buy this, get \[reward product] X% off"
* Images of both trigger and reward products
* Prices before and after discount
* "Add bundle to cart" button

### Product page widget (on reward products)

May display:

* "Add \[trigger product] to get this item X% off"
* Encourages customers to add the trigger product

### Cart

When trigger product is in cart:

* Discount line item appears when reward product is added
* Clear indication of BOGO offer applied

### Cart banner

If customer adds trigger product but not reward product, the banner suggests:
"Add \[reward product] to your cart and get X% off!"

## BOGO patterns

### Classic BOGO Free

**Setup**: Buy 1 → Get 1 free (100% off)

* Trigger: Product A
* Reward: Same product A
* Discount: 100%
* **Result**: Buy 2, pay for 1

### Buy X Get Y at Discount

**Setup**: Buy any laptop → Get mouse & keyboard 40% off

* Trigger: Any laptop
* Reward: Mouse and keyboard
* Discount: 40%
* **Result**: Encourages accessory purchases with main product

### Buy More, Get More

**Setup**: Buy 2 shirts → Get 1 shirt free

* Trigger: Shirt (quantity 2)
* Reward: Same shirt
* Discount: 100%
* **Result**: Buy 3, pay for 2

### Cross-Category BOGO

**Setup**: Buy any dress → Get belt 50% off

* Trigger: Any dress
* Reward: Any belt
* Discount: 50%
* **Result**: Increases AOV by adding accessories

## Best practices

<AccordionGroup>
  <Accordion title="Make the value obvious" icon="tag">
    Use clear language: "Buy this, get that 50% off" or "BOGO Free". Avoid ambiguous wording.
  </Accordion>

  <Accordion title="Pair high-margin rewards with popular triggers" icon="handshake">
    Use bestselling or high-demand products as triggers, and high-margin or slower-moving products as rewards. This protects profitability while moving inventory.
  </Accordion>

  <Accordion title="Keep it simple" icon="lightbulb">
    Simple BOGO offers (1 trigger → 1 reward) convert better than complex ones (3 triggers → 2 rewards at different discounts).
  </Accordion>

  <Accordion title="Test discount levels" icon="flask">
    50% off is the classic BOGO sweet spot, but test 30%, 40%, and "free" to find what works for your products and margins.
  </Accordion>

  <Accordion title="Use BOGO for discovery" icon="magnifying-glass">
    Pair established bestsellers with new products to drive trial. "Buy bestseller → Get new product 40% off" reduces perceived risk.
  </Accordion>
</AccordionGroup>

## Example BOGO Bundles

<CardGroup cols={2}>
  <Card title="Fashion" icon="shirt">
    **Accessory Upsell**: Buy any dress → Get jewelry 40% off
  </Card>

  <Card title="Electronics" icon="laptop">
    **Complete Setup**: Buy any laptop → Get mouse & webcam 50% off
  </Card>

  <Card title="Beauty" icon="sparkles">
    **Skincare BOGO**: Buy 2 face masks → Get 1 free
  </Card>

  <Card title="Food" icon="cookie">
    **Snack Deal**: Buy 3 protein bars → Get 1 free
  </Card>
</CardGroup>

## Pricing and profitability

When setting BOGO discounts, calculate your effective margins:

**Example**:

* Trigger product cost: $20, Price: $50 (60% margin)
* Reward product cost: $10, Price: $30 (67% margin)
* BOGO offer: Buy trigger, get reward 50% off

**Without BOGO**:

* Customer buys trigger only: Revenue $50, Profit $30

**With BOGO**:

* Customer buys trigger + reward at 50% off: Revenue $65, Profit $35
* **Result**: Higher profit despite discount

BOGO works when the incremental sale more than compensates for the discount.

## Troubleshooting

**Discount not applying**:

* Verify trigger product is in cart
* Ensure reward product is added
* Check that the bundle is active

**Wrong products getting discount**:

* Review trigger and reward product selection in bundle settings
* Ensure product variants are correctly configured

**Customer confusion**:

* Update bundle name to be explicit: "Buy X, Get Y 50% Off"
* Use widget customization to make the offer clear

<Tip>BOGO bundles can significantly increase average order value. Track the percentage of customers who add reward products and adjust your offers to maximize incremental revenue.</Tip>